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Meristem Land and Science: Driving Progress in Sustainability

NewStream Farm Animal Care, Volume 3, Edition 8

Four to watch

Posted: November 26, 2015

Top 10 round-up

Here are a few more key points emphasized during the forum:

  1. If you wait for a crisis to make change, you're too late. You have to get out in front of it.
  2. Expect crisis. You could be a producer that is doing 100 percent of things right 100 percent of the time and if they want to make you look bad, they will.
  3. Do whatever you can to bulletproof your brand.
  4. It's not enough to be honest. Stay true to your values.
  5. Lessons from the forestry sector have relevance for agriculture.
  6. When a reporter says "Is it possible thatů?" you are being set up.
  7. Be open, honest and frank (but not na´ve).
  8. Let science be your friend. But don't forget the heart.
  9. Bringing together stakeholders to work cooperatively is a good strategy.
  10. Preparation and coordination are key to managing high-profile crisis.

And that's not all . . . a few more 'bonus' points:

  1. Relationships are key: Start building them before crisis occurs
  2. Build relationships with stakeholders. Work together and respond quickly when crisis hits.
  3. Have a proactive mindset.
  4. Any communications strategy will fail without already having sound, acceptable practices in place. You need that foundation.

Click here to return to
NewStream Farm Animal Care,
Volume 3, Edition 8.



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