Innovative research is reshaping what is known about ammonia and related emissions from feedlots. And that new knowledge may help the industry to adjust its management, shape and react to public policy more effectively.
New methane and ammonia mitigation options in the pipeline
March 28, 2017
Research driving new products, new techniques, new thinking
The beef industry is facing opportunity and a dilemma.
Consumption of animal protein is expected to increase more than 60 percent over the next 40 years according to the UN Food and Agriculture Organization. Ruminants are a key to meeting this demand because they can convert forage to protein-rich food and make use of land not suitable for arable crops.
Winning the battle of public misconception about food
March 6, 2017
McGill University Professor Dr. Joe Schwarcz has spent a long career working to correct public misconceptions about science. He hasn't been short of work.
Terry O'Reilly: Perceptions can be changed, but not easily
January 13, 2017
How do you change a negative perception in the marketplace? "A negative perception can be changed if you have a great insight, a really smart leverage point and if you are absolutely consistent with your messaging from that point on."
FOOD FOR THE WORLD
Animal protein's challenging role in feeding a hungry planet
January 11, 2017
"We'll need to produce more food in the next 40 years than we have in the last 8,000 years," says Sandra Vijn, director, sustainable food for the World Wildlife Fund.