Meristem is focused on communications strategies and content that drive progress in sustainability.
Based in Alberta – with offices in Calgary and Edmonton – Meristem works with a diverse range of groups who share this focus, in areas such as agriculture, environment, food, health and land use. Meristem draws on experience in extension communications, journalism, marketing and education to help tell the stories of sustainability in Canadian agriculture and food, as well as health, life sciences and the environment.
Terry Hockaday – President and Founder
Terry founded Meristem in 1992. He grew up on a mixed farm in Minitonas, Manitoba – an operation he still runs today in partnership with family. With a B.Sc. Agriculture, editorial positions at some of Canada's leading agriculture publications such as Country Guide and Canadian Cattlemen, Terry became a partner in Fieldstone Marketing and Public Relations. Fieldstone is one of the heritage companies of AdFarm. During his extensive career in agriculture communications and running Meristem, he has worked with many of Western Canada's farm organizations, companies and government departments.
Phone: (403) 543-7420
Jim Rudolph – Managing Partner
Jim has over 20 years of communications and media experience. In the early 2000s he was an editor at Meristem, working with many of the company's agriculture and food clients. Jim went on to manage corporate communications departments with high-profile Alberta companies and organizations. In 2010, he founded JGR Communications, a communications firm operating in Edmonton and Calgary, with a focus on integrated communications strategy, stakeholder engagement and media training. Jim remains the president of that company along with his duties as managing partner at Meristem. He also has agricultural roots, as his father operates a commercial cow-calf operation in Central Alberta.
Phone: (780) 690-5166